Japan is a major luxury market generating tens of billions of dollars every year. From fine wines...
Localisation and cultural relevance – the key to Japanese luxury markets
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localisation.
Aligning global strategy through strategic insights
In the digital age, business knows no borders. Or does it? In the quest to succeed in new markets,...
Two things remain irretrievable: Time and a first impression
We all know that familiar phrase ‘don’t judge a book by its cover’ - and for the most part, it’s...
International localisation: Correct currencies and local payment preferences
So, your brand has diligently localised its website content and considered international SEO, but...
International Localisation: Why you need to localise your SEO and Paid Search
If you want to ensure your country-specific websites and marketing material converts, then...
International localisation: Understanding the difference between translation and localisation
The digital age has presented an abundance of opportunities. We’re more connected than ever and...
Croud launches 2022 International Localisation Report
Croud has launched its new report exploring global attitudes towards localisation: International...
Think global, act local: Key stages of localisation
In the latest Croud Academy Live webinar, Croud’s Senior Local Project Manager, Alice Wilkinson,...
How can localisation boost your SEO strategies?
Approximately 85% of users say having information in their own language is essential when making a...
How to scale localised ad copy
Ad copy is essential to any PPC campaign, no matter the target audience or the language. Think of...