Tradition is a powerful marketing tool, which can open up opportunities that might seem out of...
What are Japan’s ‘lucky bags’ (Fukubukuro)?
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Japan.
Japan and the future of luxury
In 2021 alone, the Japanese luxury goods market generated over $25.98bn in revenue. So...
Localisation and cultural relevance – the key to Japanese luxury markets
Japan is a major luxury market generating tens of billions of dollars every year. From fine wines...
Why LINE is essential when marketing in Japan
Amongst the many digital platforms available to brand marketers, LINE is one of the most...
Five reasons why you should market your brand on Yahoo! Japan
When you think of paid search platforms, most people automatically think of either Google Ads or...