Google announced in April 2023 that they will deprecate first-click, linear, time decay and...
Google wants you to think differently about attribution
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Google Analytics.
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
Looking at the Lifetime Value Beta in Google Analytics
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...
How well do you know your UTM conventions?
UTMs (or Urchin Tracking Modules in case you were interested), allow us to see more detail in...
Regular Expressions (RegEx) for Google Analytics
Learning to use Regular Expressions (RegExp or RegEx for short) in Google Analytics will allow you...
Why are my Facebook and Google Analytics data so different?
“Why is my Facebook account showing me such different numbers from my Google Analytics (GA)...
Apple’s Intelligent Tracking Prevention and the critical role of Google Analytics
In June 2017, Apple released its machine learning-enabled Intelligent Tracking Prevention into the...