This week, Bloomberg reported on the comments made by Jerry Dischler, Vice President for Google’s...
Google increased ad prices to meet targets. What does this mean?
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Google Ads.
Google wants you to think differently about attribution
Google announced in April 2023 that they will deprecate first-click, linear, time decay and...
Three key PPC strategies for Black Friday
Peak season is officially here, and we’re here to help you supercharge your performance over this...
A detailed look at Google Ads’ new DDA model
At the end of September 2021, Google announced that data-driven attribution (DDA) will become the...
Croud achieves recertification of Google Premier Partner status
We are thrilled to announce that Croud has been recertified as a Google Premier Partner for 2022,...
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
What is Ads Data Hub?
Google’s Ads Data Hub is expected to be a future-proof solution for measurement, campaign insights...
Google’s Ad Type update – and what it means for advertisers
Off the back of the recent update on match types (read Croud’s blog on the subject here), Google...
The benefits of GA360 from an SA360/DV360 practitioner perspective
written by Catherine Meyrick and Benoit Le Gendre So, you’re successfully running Search activity...
Google Ads vs. DV360: Where’s best to buy YouTube media?
The power of YouTube advertising is well-known among today’s circle of digital marketers. The...
Advanced strategies for Google Ad Grants
Back in January we looked at getting set up with a Google Ad Grant account and how to stay...
It’s the perfect time to do a Google Marketing Platform spring clean
During this time of global uncertainty, it's anything but business as usual for our daily lives...