written by Catherine Meyrick and Benoit Le Gendre So, you’re successfully running Search activity...
The benefits of GA360 from an SA360/DV360 practitioner perspective
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Google Ads.
Google Ads vs. DV360: Where’s best to buy YouTube media?
The power of YouTube advertising is well-known among today’s circle of digital marketers. The...
Advanced strategies for Google Ad Grants
Back in January we looked at getting set up with a Google Ad Grant account and how to stay...
It’s the perfect time to do a Google Marketing Platform spring clean
During this time of global uncertainty, it's anything but business as usual for our daily lives...
Lifetime value tracking: Why it’s important and how to get started
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
Google SERP Changes: Paid vs Organic – May 2019
On 22nd May, Google announced a new look for their Search Engine Results Page (SERP). Changes were...
5 mistakes people make when setting up audiences
There has been a shift in online advertising, particularly in PPC, to focus on who your user is in...
How to finish first ahead of Google’s unified auction transition
In March, Google announced that AdX and AdMob will be joining the likes of the other key exchanges...
Eight new metrics from Google Ads
Google have recently released eight new metrics within Google Ads, giving you a more advanced view...
How to take advantage of automated bidding
Automated bidding is not going anywhere - from the engines to bid management tools, everyone is...