Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem...
GA4: the only analytics platform that benefits from Google’s Consent Mode
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Google’s helpful content update: is this the end of search-first content?
Content by people, for people - that’s the message from Google’s helpful content update...
Learnings from Google’s Comparison Shopping Services spotlight event
Google recently hosted a Comparison Shopping Services (CSS) spotlight event, showcasing updates to...
Key takeaways from Google’s Product Kick Off 2022
Yesterday was Google’s second Product Kick Off of 2022 - this time covering H2. These are...
It’s a no for dynamic rendering. Solution? Progressive enhancement
Investigating the benefits of progressive enhancement with regards to search engine optimisation...
Croud launches a guide to server-side tagging
Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Knowledge panels: strategies to secure
Part two of our knowledge panel series will be exploring the various methods for triggering a...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
A detailed look at Google Ads’ new DDA model
At the end of September 2021, Google announced that data-driven attribution (DDA) will become the...
The How, What and Why of Topics API
On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The...
Croud achieves recertification of Google Premier Partner status
We are thrilled to announce that Croud has been recertified as a Google Premier Partner for 2022,...
Croud achieves GMP Mobile Web Certification
In recognition of our focus on mobile experience, Croud, a Google Partner agency, has been awarded...