Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Croud launches a guide to server-side tagging
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Google.
Knowledge panels: strategies to secure
Part two of our knowledge panel series will be exploring the various methods for triggering a...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
A detailed look at Google Ads’ new DDA model
At the end of September 2021, Google announced that data-driven attribution (DDA) will become the...
The How, What and Why of Topics API
On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The...
Croud achieves recertification of Google Premier Partner status
We are thrilled to announce that Croud has been recertified as a Google Premier Partner for 2022,...
Croud achieves GMP Mobile Web Certification
In recognition of our focus on mobile experience, Croud, a Google Partner agency, has been awarded...
Understanding Google’s November 2021 core update
With Google's November core update having completed roll-out last week, in this article, Croud's...
How Google AI advancements are changing paid search
In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence)...
Croud x Google: App marketing for the finance industry
Croud and Google recently co-hosted a virtual event exploring the latest developments and...
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
Where is paid search marketing headed in 2021?
Alongside an increased focus on automation across all aspects of paid search, Google has recently...