In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
Activating first-party data in response to privacy changes
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first-party data.
First-party data is here to stay
The ripples around Google’s announcement on Wednesday show the need for clarification on their...
The end of acquisition: Why it’s time to start talking to customers differently
Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...