Google recently hosted a Comparison Shopping Services (CSS) spotlight event, showcasing updates to...
Learnings from Google’s Comparison Shopping Services spotlight event
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Ecommerce.
Halloween horrors: marketing faux pas that should really scare you
It’s spooky season, but for marketers, there’s something even more horrifying than the prospect of...
Japan and the future of luxury
In 2021 alone, the Japanese luxury goods market generated over $25.98bn in revenue. So...
Amazon Prime Day 2022: Record breaking orders & changing trends
This year, Amazon experienced a record-breaking Prime Day as promotion-focused customers snapped...
How to advertise for Amazon Prime Day 2022
Amazon recently confirmed that Prime Day will take place on the 12th - 13th July, so we’ve put...
The year of retail media?
There’s a lot of buzz around retail media at the moment, with new opportunities for brands and...
Retail media: Target.com updates advertising capabilities
We are at the start of an e-retail media boom. Traditional retailers are starting to truly...
RED part two: Creating content that delivers
If Little Red Book (RED) sounds like the right fit for your business, then the next step is...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
Key insights to navigate the future of commerce
Shopify recently hosted a webinar on the Future of Commerce, which shone a light into the murky...
Amazon’s European Fulfilment Network: How to sell to Europe in 2022
Amazon’s reintroduction of the European Fulfilment Network could be the supply chain solution you...
How to calculate CLV for ecommerce startups
Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or...