I was recently reading an article on Dynamic Search Ads (DSAs) published by Search Engine Land...
Feed-based approach to Dynamic Search Ads targeting
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Dynamic Search Ads.
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
Can AI Automation really improve your PPC campaign?
Can paid search giants really promise that AI automation can take away the human aspect of your...
PPC tips: Managing head terms versus long-tail keywords
One of the key challenges for a PPC manager is how they go about managing their head terms and...