On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The...
The How, What and Why of Topics API
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data privacy.
Activating first-party data in response to privacy changes
In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
How to prepare for the ongoing data privacy changes
The quality of the data we’re used to is failing, and the ongoing data privacy changes are...
Ad Tech & Beyond: Ep.1 – Creative & user experience in a post-cookie world
In our new Ad Tech & Beyond series, we explore the biggest trends and developments in the...
Four months on from YouTube’s brand safety announcement: What’s changed?
With 94% of advertisers still worried about brand safety, it is a topic sitting high on our...
GDPR – It’s our own fault…
So we’ve three weeks to go until the big GDPR day of reckoning. A big day for any business...
A 10-point GDPR checklist for digital advertising
The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas - but...
Getting deep and personal with the GDPR: Its 3 biggest implications
It feels like we’re on the brink of fundamental change in the digital industry, and a certain...
Brexit and the digital economy: What can marketers expect?
Over a year ago, following a very close referendum, the British Government made the decision to...