Google announced in April 2023 that they will deprecate first-click, linear, time decay and...
Google wants you to think differently about attribution
read more
data driven.
How to create a data-driven YouTube strategy
We’re living in unprecedented times (the more I hear that phrase, the more I want to scream). But...
Getting the most out of YouTube
As a creative content team driven by performance, we are always looking at ways in which we can...
Croud becomes a Datorama Certified Partner
We are very excited to announce that Croud has become the UK's first independent agency to achieve...
Data-driven creative: Creative’s best kept secret
Croud's Strategy and Planning Executive, Lisa Sajwani, recently attended a Drum event where...
3 things digital marketers need to consider following DMEXCO 2019
A massive 40,000 delegates descended into the city of Cologne to attend DMEXCO 2019 last week - a...
Croud’s view on the ICO report into adtech and real time bidding
On 25th May 2018 the General Data Protection Regulation (GDPR) came into effect, designed to...
The power of data-driven creative
At our recent Serpico x Google event, we explored the opportunities that data-driven creative...
Going Global: International success is data-driven
Data is integral to what we do here at Croud; without effective data management technology and the...