data Archives

No one wants to pay for something they can get for free. The free version of Google Analytics is a...

Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...

In part one of 'Data is not a strategy', we looked at some of the key limitations of data-driven...

Data and testing are critical for success in marketing and advertising. We’ve all heard it, we all...

Kevin Joyner, Croud’s Director of Planning & Insight, has been recognised as a Data Leader in...

Earlier this week, one of our clients, suit and formal menswear retailer Moss Bros, noticed a...

So we’ve three weeks to go until the big GDPR day of reckoning. A big day for any business...

Last year was shaky for the advertising industry. With spend down across the board, there has been...

“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...

The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas - but...

Almost everything we do now involves some form of technology that collects data about us and our...

“Why is my Facebook account showing me such different numbers from my Google Analytics account?”...

data.