Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem...
GA4: the only analytics platform that benefits from Google’s Consent Mode
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data.
Using data analysis to find conversion optimisation opportunities
Of all the questions you might have about your online presence, one of the most important ones to...
Understanding CTV data and measurement
Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
How to optimize data visualizations with marks and channels
Data visualization is an art, but implementing it in the most effective way relies on science....
Business Intelligence: what is it, and how can it benefit your business?
Picture this. You’ve been tasked with collecting a range of information on margins, billable hours...
The How, What and Why of Topics API
On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The...
How to calculate CLV for ecommerce startups
Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or...
Measuring advertising effectiveness in light of privacy changes
In our three-part blog series, we are focusing on the ongoing and upcoming data privacy updates...
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
The end of acquisition: Why it’s time to start talking to customers differently
Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...
Data is not a strategy: Part 2 – Best Practices
In part one of 'Data is not a strategy', we looked at some of the key limitations of data-driven...