As a marketer, you may at times have an intuition that you are not measuring the full-value of...
Understanding the profitability of lifetime value with SA360
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customer lifetime value.
Looking at the Lifetime Value Beta in Google Analytics
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...
The end of acquisition: Why it’s time to start talking to customers differently
Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...