As a marketer, you may at times have an intuition that you are not measuring the full-value of...
Understanding the profitability of lifetime value with SA360
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As a marketer, you may at times have an intuition that you are not measuring the full-value of...
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...
Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...