The rapidly developing world of AI opens up many opportunities for brands, not least when it comes...
Launching Croud’s report: ChatGPT and AI-generated content
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Croud digital marketing.
Amazon Advertising: Sponsored Display Video
Amazon has extended its video advertising capabilities in a positive move for small and...
PMax campaigns for ecommerce: The do’s and don’ts
In 2021, Google introduced Performance Max (PMax) campaigns, an all-in-one campaign type that hits...
Using data analysis to find conversion optimisation opportunities
Of all the questions you might have about your online presence, one of the most important ones to...
What is digital PR? How can it boost your SEO?
Gone are the days of separating search engine optimization (SEO), media relations, and overall...
The snowball effect of iterative testing
Planning and forecasting for CRO experimentation can sometimes feel like putting a finger in the...
Key takeaways from Google’s Product Kick Off 2022
Yesterday was Google’s second Product Kick Off of 2022 - this time covering H2. These are...
Croud’s Katie McMahon named a winner in the Marketing Brew’s Go-Getter awards
We’re thrilled to announce that Croud’s Biddable Associate Director, Katie McMahon, has been named...
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...
The top five things your website checkout should do
With ecommerce rapidly growing in popularity, most shoppers have become familiar with the online...
A guide to understanding defensive SEO
Picture this - you’ve spent the better part of a few months working on a new site migration....
Understanding CTV data and measurement
Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed...