For brands who have already set foot in, or are geared up to enter the vast consumer market in the...
Creating standout campaigns for Chinese New Year 2023
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Chinese New Year.
The Year of the Ox: Advertising for Chinese New Year
Western businesses are tentatively trying to get a foothold on the lucrative Chinese New Year...
How can brands capitalise on Chinese New Year?
Chinese New Year marks the beginning of the lunar calendar, and in 2020 it falls on January 25th....
Top 5 terms to focus on in your Chinese New Year advertising
You may have heard about the $25bn in sales generated during last year’s Double 11 Shopping...