In the past, brands entering into the Chinese market have always been concerned about competition...
What marketers can learn from new consumer brands in China
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Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
7 questions to consider when getting started with Douyin marketing
Whilst TikTok became the world's most downloaded app in 2020, not many people know that it...
The Year of the Ox: Advertising for Chinese New Year
Western businesses are tentatively trying to get a foothold on the lucrative Chinese New Year...
China’s advertising law: What you need to know
The Chinese market presents significant opportunities for businesses around the world. However,...
Why should you use native adverts on Baidu?
With over 896m people currently using the internet via their mobiles in China, and Google's 2019...
How can brands capitalise on Chinese New Year?
Chinese New Year marks the beginning of the lunar calendar, and in 2020 it falls on January 25th....
Market Insights: Hong Kong
In the latest in Croud's series of Market Insights, we take a look at marketing in Hong Kong:...
Everything your business needs to know about the Chinese language
Whilst English is the most widely used language in the world, Chinese has the largest number of...
Top 5 terms to focus on in your Chinese New Year advertising
You may have heard about the $25bn in sales generated during last year’s Double 11 Shopping...
Pros and Cons of the Free Trade Agreement with China
It’s no secret that the Australia-China Free Trade Agreement will affect many Australian...