In recent years, influencers, also known as Key Opinion Leaders (KOLs) in China, have evolved from...
Influencer marketing in China
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China marketing.
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...
RED part three: Turbocharge business growth with advertising
If you’ve recently seen a positive trend in content engagement and follower growth on your Little...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition...
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
The Year of the Ox: Advertising for Chinese New Year
Western businesses are tentatively trying to get a foothold on the lucrative Chinese New Year...
Three marketing trends that should inform your Singles’ Day strategy
With Double 11 Shopping Day (also known as Singles’ Day) less than a week away, most brands and...
How is Baidu transforming the ad landscape?
Until now, paid advertising and organic search have remained separate. However, the latest updates...