China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
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China marketing.
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition...
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
The Year of the Ox: Advertising for Chinese New Year
Western businesses are tentatively trying to get a foothold on the lucrative Chinese New Year...
Three marketing trends that should inform your Singles’ Day strategy
With Double 11 Shopping Day (also known as Singles’ Day) less than a week away, most brands and...
How is Baidu transforming the ad landscape?
Until now, paid advertising and organic search have remained separate. However, the latest updates...
China’s advertising law: What you need to know
The Chinese market presents significant opportunities for businesses around the world. However,...
Coronavirus: How are brands responding in China?
The coronavirus COVID-19 outbreak has expanded beyond China, with countries all around the world...
Five tips for Chinese SEO success
As SEOs, we live and die by Google. So what do we do when we need to improve a site's performance...