When was the last time you laughed or cried watching an advertisement? The most important memories...
Emotional value in the advertising world
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Is there still room for traditional PR?
20 years ago, there would have been very few people, if any, who would have envisioned the...
Digital Marketing Innovation Summit round-up
This week's Digital Marketing Innovation Summit, which took place in the heart of the City of...
Google trademark authorisations – What’s in a name?
Brand reputation has always been (and always will be) a major concern for most businesses when it...
Will brands’ perspective on gender stereotypes change?
Consumers will no longer stand for outdated gender stereotypes, so brands must move towards more...