Every media interaction we have with consumers is underpinned by how well we can first capture our...
How to grab attention in five seconds
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How to maximise your brand with performance marketing
How much does your brand influence the performance of your ads? In this blog, we explore the...
Emotional value in the advertising world
When was the last time you laughed or cried watching an advertisement? The most important memories...
Is there still room for traditional PR?
20 years ago, there would have been very few people, if any, who would have envisioned the...
Digital Marketing Innovation Summit round-up
This week's Digital Marketing Innovation Summit, which took place in the heart of the City of...
Google trademark authorisations – What’s in a name?
Brand reputation has always been (and always will be) a major concern for most businesses when it...
Will brands’ perspective on gender stereotypes change?
Consumers will no longer stand for outdated gender stereotypes, so brands must move towards more...