In the ever-increasing age of mobile maturity, adoption of in-app advertising is essential for...
Why in-app advertising is a gold mine for programmatic marketers
read more
Bidding.
How to take advantage of automated bidding
Automated bidding is not going anywhere - from the engines to bid management tools, everyone is...
DoubleClick’s adaptive settings: Taking bid automation a step further
Have you used DoubleClick’s adaptive settings yet? By allowing DoubleClick to automatically...
How to get the most out of AdWords smart bidding
A topic that has been featuring prominently in the news, machine learning is one of the most...
Breaking Down the Facebook Auction: How to manage rising CPMs
Yesterday, Ximena Sanchez and Clark Boyd presented at NYC's Social Media Week on the challenges...