A fundamental step in maximising the effectiveness of your marketing activity is analysing your...
Tips for effectively analysing your target audience
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audience targeting.
Data-driven creative: Creative’s best kept secret
Croud's Strategy and Planning Executive, Lisa Sajwani, recently attended a Drum event where...
Three things you’re doing wrong in your Facebook audience strategy
Audience targeting on Facebook is simple in many ways and complex in others. Whether you're a...
5 mistakes people make when setting up audiences
There has been a shift in online advertising, particularly in PPC, to focus on who your user is in...
An introduction to In-market audiences for Search
In-market audiences can enhance your online targeting beyond simple demographic data, by profiling...
Microsoft Advertising: How to target users based on their LinkedIn profile
Following their acquisition of LinkedIn in 2016, Microsoft has implemented myriad enhancements to...