Every media interaction we have with consumers is underpinned by how well we can first capture our...
How to grab attention in five seconds
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attention.
Our top three talks at MAD//Fest 2022
Last week we attended MAD//Fest, a festival for marketing, advertising and disruptive tech. It...
The power of attention, your new favourite metric
The term ‘attention economy’ was coined by Herbert A. Simon (psychologist, economist, and Nobel...