Over the last few years Apple has released many instances of privacy preserving protocols across...
How will iOS 14 impact advertising?
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‘Apportunities’ for success: An introduction to PPC app marketing
Back in July 2008, Apple rolled out iOS 2.0 and for the first time in history we, the...
AdWords and DoubleClick react to Apple’s Intelligent Tracking Prevention
You may have heard about Apple’s update to Safari (including as part of iOS): the browser now...
Apple’s Intelligent Tracking Prevention and the critical role of Google Analytics
In June 2017, Apple released its machine learning-enabled Intelligent Tracking Prevention into the...