In today's rapidly evolving world of e-commerce where consumer expectations continue to soar,...
The rise of live shopping in Southeast Asia
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APAC marketing.
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...
Why LINE is essential when marketing in Japan
Amongst the many digital platforms available to brand marketers, LINE is one of the most...
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
7 questions to consider when getting started with Douyin marketing
Whilst TikTok became the world's most downloaded app in 2020, not many people know that it...
Why should you use native adverts on Baidu?
With over 896m people currently using the internet via their mobiles in China, and Google's 2019...
Coronavirus: How are brands responding in China?
The coronavirus COVID-19 outbreak has expanded beyond China, with countries all around the world...