First introduced in 2012, Universal Analytics has been the standard for collecting data into...
Google announcement: sunsetting Google Universal Analytics
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Analytics.
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
Looking at the Lifetime Value Beta in Google Analytics
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...
Croud predicts: 2019’s digital marketing trends
With the new year in full swing, Croud’s digital experts share what they think will be the key...
Regular Expressions (RegEx) for Google Analytics
Learning to use Regular Expressions (RegExp or RegEx for short) in Google Analytics will allow you...
Are you ITP 2.0-ready?
There is a lot of information out there about Intelligent Tracking Prevention 2.0 (ITP 2.0) and...
Kevin Joyner named as a 2018 Data Leader
Kevin Joyner, Croud’s Director of Planning & Insight, has been recognised as a Data Leader in...
How to supercharge your ad copy with ad customisers
Ad customisers are the easiest way to generate tailored ad copy. By using them, we can tailor the...
3 areas in retail for connecting on- and offline measurement
“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...