Content by people, for people - that’s the message from Google’s helpful content update...
Google’s helpful content update: is this the end of search-first content?
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AI.
Paid search: Collaborating effectively with machines
More than ever before, success within digital marketing and paid search in particular, requires an...
Can AI Automation really improve your PPC campaign?
Can paid search giants really promise that AI automation can take away the human aspect of your...
The future of search marketers: Automation and AI
Search as a profession has changed drastically over the years. Those who have been in the industry...
How to get the most out of AdWords smart bidding
A topic that has been featuring prominently in the news, machine learning is one of the most...
Brexit and the digital economy: What can marketers expect?
Over a year ago, following a very close referendum, the British Government made the decision to...