Google announced a pretty big change in the way their advertising products are branded, with the...
What are the implications of Google’s adtech rebrand?
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AdWords.
How to use remarketing for Gmail ads
Gmail ads have been around for a number of years in AdWords, with the beta being launched in early...
Can customised ad copy give PPC the personal touch?
At the start of 2018 Google was keen to promote the importance of the ‘4As’ - Assets, Audiences,...
How to get the most out of AdWords smart bidding
A topic that has been featuring prominently in the news, machine learning is one of the most...
Google trademark authorisations – What’s in a name?
Brand reputation has always been (and always will be) a major concern for most businesses when it...
How to supercharge your ad copy with ad customisers
Ad customisers are the easiest way to generate tailored ad copy. By using them, we can tailor the...
AdWords: Embracing the new interface
You may have noticed over the latter half of 2017 that you were being constantly followed by a...
Enhance user experience with AdWords parallel tracking
According to Mobile Statistics, the average person spends roughly 23 days a year on their...
How to get the most out of AdWords household income targeting
Those in the know will be aware that household income targeting has been available in AdWords for...
AdWords update to daily budgets – is this really a bad thing?
Google AdWords very quietly announced a big update to AdWords daily budgets last month. This means...
Enhance your paid search account with the new AdWords experience
AdWords has recently had a makeover, and with it comes some brilliant new tools and features...
Content marketing: A channel in its own right
The term ‘content marketing’ is all the rage these days. According to Google Trends, online...