Every media interaction we have with consumers is underpinned by how well we can first capture our...
How to grab attention in five seconds
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Advertising.
Has the industry gone too far with keyword blocking?
Trump is the #1 most blocked keyword worldwide. #2 is coronavirus. The subject of brand safety has...
Using dynamic creatives to boost performance and save time
Digital marketing opens up so many possibilities for more personalised advertising. Through...
What does Chrome’s privacy announcement mean for advertisers?
Third-party cookies, your days are numbered. You’ve got two years. I asked our friends at Google...
Is LinkedIn the platform for your B2B advertising?
If you ask anyone in the industry where you should do your B2B advertising, they are highly likely...
An introduction to In-market audiences for Search
In-market audiences can enhance your online targeting beyond simple demographic data, by profiling...
Microsoft Advertising: How to target users based on their LinkedIn profile
Following their acquisition of LinkedIn in 2016, Microsoft has implemented myriad enhancements to...
Emotional value in the advertising world
When was the last time you laughed or cried watching an advertisement? The most important memories...
The rise of social influencers and their real value
If you scroll through social media on a daily basis, it’s quite likely that you will have come...
Will brands’ perspective on gender stereotypes change?
Consumers will no longer stand for outdated gender stereotypes, so brands must move towards more...