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What Google +1 can mean for your business

Google’s new +1 button has launched worldwide, with invitations currently doing the rounds within Google users.

The search giant has gained mixed reviews for it’s latest unveiling, with many saying the idea is too similar to the Facebook ‘Like’ button and others predicted Google to eventually become more popular than Facebook as a social network.

The button will appear next to search results within Google, so users can see which of their friends and online contacts have recommended websites. Users can also recommend pages to their online communities from the actual websites too, thanks to the Google+1 button being made available externally last week. Sites including The Telegraph and Last.fm have already started using the button on their sites.

So, what does this mean for your business?

Internet browsing has been moving more towards peer recommendations for a while now, especially since Faceook’s ‘Like’ button and Sponsored Stories. The Google +1 button reinforces the concept that if a contact has used and recommended a website, you’d be much more likely to click on it yourself.

Google have said that Google+1 will be used as a signal to help determine search rankings. So the aim is to get as many consumers clicking the +1 button on a page on your website as possible. The way to do this is to create engaging content which encourages users to recommend it to their online communities and make sure you are displaying the Google+1 button on your site.

We would recommend giving it a go, whether you are trying out an invitation from Google, or if you are experimenting by putting it on your site. It is unclear whether the project will take off, but if it does – you don’t want to miss out on all those potential hits!

Learn more about Google+1 button.