The public has taken to social media to protest against the News of the World, targeting the newspapers main advertisers including Tesco and Orange.
Since allegations were announced on Monday that murder victim Milly Dowler’s mobile phone had been hacked by journalists at News of the World, the general public has been outraged.
Yesterday News of the World was trending on Twitter in the UK, with some users including media commentator Roy Greenslade suggesting a boycott of the newspaper, and also a call to all main brands advertising in the newspaper and on the online site.
These include Orange, Vodafone, Tesco, NPower, Halifax and Sainsburys.
The easiest way for the public to speak directly to these brands is via their Facebook Pages or Twitter accounts.
A campaign has been set up by users @The_Z_Factor, @profanityswan, and @thegreatgonzoto to make it easy for consumers to tweet the major brands, advising them to pull their advertising with the newspaper. This is already picking up hundreds of retweets.
There is already an influx of comments on the Tesco Facebook page, with users urging the huge supermarket brand to reconsider their advertising placements.
Halifax even used social media to make their stance known. The bank took to their own Twitter account to announce that they are reviewing their options regarding the News of the World, and then again to announce that they have ‘no immediate plans’ to advertise with them.
With so many people getting involved through social media, and with the story getting increasingly worse – will the newspaper be able to survive?