Twitter may be behind Facebook in terms of numbers, but its 2.5 million audience (and that’s just in Australia) is not to be ignored. While Facebook may boast bigger numbers and Instagram is growing faster than any other platform, those Tweeters furiously typing away are often louder and more influential than anyone else in the social landscape.
The Twitter crowd is notoriously difficult to capture and predict, as evidenced by this very embarrassing (and let’s be honest, quite funny) Twitter failure byThe Victorian Taxi Association.
To avoid that kind of mishap and stay in-line with your audience, you’ll need to know how to reach the right people at the right time with the right message. Fortunately, we’ve put together a basic guide to help with some of the trickier bits of Twitter best practices. Here are some quick takeaways:
- Save your thumbs: Keeping tweets under 110 characters can help you boost your chance of a retweet.
- Don’t skip the imagery: Tweets with pics get 18% more clicks.
- For B2C companies, Tweets have a 17% higher engagement on weekends.
- For B2B Twitter usage, you’ll see 14% higher engagement on the workdays.
- The best times to post on Twitter fall before people get into work, in the early afternoon, and at night once people are home and relaxing.
There’s a lot more to best practices for Twitter, so check out the full infographic below to see it all. Enjoy!
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