Aside from marvelling at the fact that Justin Timberlake can actually act, one of the more common feelings associated with watching ‘The Social Network’ is wonder at how far Facebook has come in such a short space of time.
The social media giant launched just over a decade ago and now boasts 1.39 billion monthly active users (remember: there are 7 billion people in the entire world) and a 29th place ranking in the Price Waterhouse Cooper Global Top 100. Facebook also has no fewer than 35 international offices, as well as the dozen or so in the United States.
The latest from the rumour mill is that Facebook’s hold on the world may just be about to get stronger.
What does this partnership mean?
According to the New York Times, this global organisation is in talks with the Times, National Geographic, and Buzzfeed in a deal that would see users able to access content from these sources without ever having to leave Facebook. The article suggests that these three enormous content producers are simply the start of Facebook’s plan.
The New York Times currently sees circulation numbers of around 2.1 – 2.5 million, depending on the day of the week. Buzzfeed has around 150 million, and National Geographic holds the eyes of approximately 31.7 million.
These are all impressive numbers, but none come close to Facebook’s phenomenal figures.
This partnership, therefore, is said to benefit content producers by bringing their articles, videos, blogs, stories, images, and other content to a whole new audience.
In turn, Facebook can continue to shred its original image of – let’s face it, the ideal platform for stalking exes – and evolve, butterfly-like, into a more serious platform. It could quickly take this power and create more ad revenues and an even stronger influence.
Facebook and the Times’ move should come as no surprise to those following trends in media convergence. Everything from the Internet of Things (IoT) to the new Apple Watch is proof of multiple types of media coming together through the power of the Internet.
Can anyone compare to Facebook?
Twitter is another social media platform that has evolved in leaps and bounds from humble beginnings as a 140-character way to share your thoughts, feelings and current snack of choice. Take a scroll through Twitter’s biggest moments of 2014, as here you will find not just light-hearted entertainment trends, but also some of the year’s biggest news stories such as the Indian elections, the MH17 disaster, the Ferguson riots, and the ebola outbreak.
Let’s not forget Snapchat either. Snapchat has always been about sharing simple pictures and videos – to the point where they literally cease to exist after a matter of seconds. Yet in early 2015, the company announced ‘Discover’, a new section of the app dedicated to sharing content from brands such as CNN, the Daily Mail, Yahoo! News and even the National Geographic.
While it’s unlikely we’ve seen the last of the social media selfies, we may be in store for content of the more serious kind gracing our favourite social media platforms in the near future.
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