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Filming on Facebook Live at a sports event

What Facebook Live Can Do For Your Business4 min read

4 min read

Facebook Live has been around for a while now, and as with all live streaming, it’s only growing in popularity. Live videos see three times the engagement of traditional videos shared on social media, and millions of users worldwide are already live streaming on Facebook.

With that kind of reach, it’s no wonder marketers are getting excited. However, many brands are only just starting to understand how they can use the live streaming platform to connect with fans and promote their business.

Here are just some of the ways your brand can benefit from using Facebook Live.

Grant an ‘inside look’ into your business

As a business, you naturally want to turn casual viewers into actual paying customers – and one of the best ways to do this is to build a personal connection with your fans. Facebook Live is great for this. It allows you to give your followers a behind-the-scenes look at your business and how you operate. They can see how you make a product, how you relate to customers, or just how you have fun in the office. People love seeing things that are usually off-limits, and it’s a great way to add personality to your brand.

Behind the scenes on Facebook live

Engaging with your customers

This is the big one. Every brand wants engagement from their customers, and live streaming could be the key to getting it. It allows you to interact with your audience in real-time, breaking down barriers and forging the kind of relationship that you can’t achieve with articles or even pre-recorded videos. It turns your video into an interactive experience, giving it an allure that other content just can’t match. Plus, it appears more authentic and shows your fans the human side of your brand. The sense of transparency will draw in your fans, and make them more likely to engage with you.

If you are trying to inspire your Facebook fans, live streaming is a great way to connect with them. You can answer FAQs, hold a Q&A session, respond to comments and more – all with one video. Brands that provide exceptional customer service online often see a boost in sales, trust, and their brand image, so it’s definitely worth giving Facebook Live a try.

Sephora make-up tutorial on facebook live

Create unique, compelling content

Think about what you usually see on your Facebook feed. Text posts, photos, pre-recorded videos – it’s really the same thing again and again. Your customers are probably having a similar experience, and at a certain point, they’re likely to stop paying attention. If you want to make sure your message gets noticed, you need to break the mould. Facebook Live gives your business the chance to think outside the box and do something different that will really grab viewers and keep them hooked.

When content feels unique and immediate, Facebook viewers are happy to sit back and watch events unfold. Even if your content is partially scripted, live video has a sense of spontaneity and unpredictability that will get your viewers engaged with your video.

The live content you could offer will depend on your brand. If you sell clothing, you could host a live fashion show. If you run a gym, you could have a trainer showing how to do various exercises correctly. If you own a car dealership, take people on a road trip in your latest model and point out all its features on the way. If all else fails, set a bunch of puppies loose in your office or salesroom and stream the results. The only limit is your imagination.

Buzzfeed facebook live video
Buzzfeed’s ‘Rubber band Watermelon explosion video” became the most viewed Facebook live of all time

Give exclusive access to your followers

Customers and followers like to feel special – so why not make your audience feel like VIPs by giving them access to something exclusive? There are a range of ways you can do this. Maybe you have a great new product that’s about to go on sale. You can give your fans a sneak peek with Facebook Live. Show off the new product, what it can do, and why your customers are going to love it. Your fans will appreciate the exclusive access, and once the live stream is over they can help you get the word out about the product. They’ll spread the hype and build anticipation for the actual release.

You could also live stream any events you’re hosting. For example, if you’ve got a booth at a trade show, you can use Facebook Live as a way to share it with your fans. You can offer them an incentive to show up, or simply use it as an opportunity to show a glimpse of what you do and demonstrate that you’re a leader in your field. Alternatively, if you’re going to a conference, awards show or another industry event, you can stream that too. Just don’t forget to engage with the audience while you’re doing so. Walk them through what they’re seeing, and answer any questions they send your way.

Live video streaming – and Facebook Live in particular – really is the next frontier when it comes to content. So why not chat to your agency today and see how they can bring it to life for you.