Google search results have been drastically changing in the last few months, and Google+ Pages are being given a lot more prominence in primary search results.
Screenshot of a Google search for ‘Cadbury’
This could be because they have been previously recommended as ‘Brands to Follow’ in Google+, but sooner or later Google will begin integrating Pages into search results across the entire web.
“Linking your Google+ page and your site like this not only helps you build relationships with friends and followers, but also gives Google information we can use to determine the relevancy of your site to a user query in Google Web Search”
Google in Webmaster Tools states that linking your Google+ Page and website is strongly recommended to help build relevance in the search engine.
Pages which are updated on a regular daily basis are getting much more weight too, and there’s speculation that Pages with more +’s on their content get preference within Google also, rather than comments.
Whether or not this will determine a more relevant search experience – it is yet to be seen. However, this is definitely something that Google wants us to do.
So here’s how from Google…
- Make sure that your site’s home page is available to appear in Google’s search results and isn’t blocked by a meta noindex tag or by your robots.txt file. (Verify by doing a site:search for your domain, like this: [site:example.com].)
- Update your site’s home page by adding a link to your Google+ page, like this:
To find your page URL, open your page and copy the web address from the browser address bar.
It’s best to add the link to your most significant page. Usually but not always this is your home page; for example, if you’ve created a page for a product, you can add the link to the product description page.
- Link to your website from your Google+ page’s profile.To edit your page profile:
- Make sure you’re on the Google+ page you’d like to edit.
- Click the profile icon .
- Click Edit Profile.
- Click Website. You’ll know it’s editable when the color of the section changes to blue.
- Type your homepage URL. This should match exactly the URL of the page to which you added your Google+ page link in step 1.
- Click Save.
- (Optional) Verify your business or brand with Google.
- Use the rich snippets testing tool to check your markup and make sure that Google can extract your page information from your content. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results. Learn more.