Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Introducing the new Search Console messages
Google has announced that Search Console messages will now be available through the bell icon within the UI – allowing messages to be viewed from anywhere within the interface. These messages will also be categorized by type; Performance, Coverage, Enhancement etc.
Google My Business phone support has ended, but help from the experts has not
Google has now removed all phone support for Google My Business, however users can still get support in a number of other ways, which SEL highlights; requesting a call back from Google support, Local Search Forum, Google My Business Forum or social media.
How to breathe fresh life into evergreen content (and get fresh traffic, too)
SEL looks at how to re-purpose and breathe fresh life into evergreen content. This includes a step by step guide covering how to access existing content, researching the results pages, evaluating competing content, optimising on-page content and selecting the right time to publish.
Google confirms Nov. 2019 local search update
Google has confirmed the Nov. 2019 local search update that was noticed by the community – they have stated that it began using neutral matching for local search results.
Six key content performance aspects that Google Analytics can’t measure
SEW looks at aspects of content performance that Google Analytics can’t measure; on-page behaviour, brand sentiment lift, friction points of forms, identity of every visitor, funnel analytics and off-site interactions.
Google: BERT does not affect indexing
Google’s John Mueller has stated that BERT does not affect indexing – if webmasters noticed pages dropping from the index over the same period as the launch of BERT, this isn’t anything to do with the update.
Google: Legal interstitials are fine as long as we can index content
Google’s John Mueller has said that legal interstitials are fine as long as it does not require a click to load the content after. Essentially avoid using redirecting interstitials and replacing/blocking full content.
Google: We ignore links from sites where links are unlikely to be natural
Another comment from John Mueller, this time regarding Google ignoring links from sites they consider spammy domains and where they consider no outbound links to be natural, so there is no need disavow.