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Croud’s SEO round-up: week 44 2019

Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.

5 tips and trends from Google Webmaster Conference

05/11/2019

Google held a Webmaster Conference which covered some important topics including tips on structured data, emoji search, de-duplication, crawling and rendering and synonyms. It’s worth reading through to gain some insight into how Google’s system work in these areas.

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Some thoughts on website boundaries

04/11/2019

Bing has introduced a penalty for what it terms “inorganic site structure”. This covers subdomain leasing, doorway content and sites involved with private blog networks.

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Get faster with the new Speed report in Search Console

04/11/2019

Google is rolling out a new version of its Speed report in Search Console, located under the “Enhancements” section. This will divide pages into “Slow”, “Moderate” and “Fast”, helping webmaster identify pages that have speed performance issues.

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Connect with news in multiple languages with Google News

04/11/2019

Google announced the News app will let users view content across two languages. This will enable users to find and consume news in multiple languages more easily and may have an impact of sites that publish content in multilingual regions e.g. Switzerland.

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SEO best practices support ADA compliance for digital accessibility

01/11/2019

SEL discusses how SEOs, web developers and content teams can ensure websites are compliant with ADA standards to improve the experience for people with disabilities. Failing to meet these standards in the US can result in lawsuits, as well as potential users not being able to use a website fully.

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Google launches Site Kit plugin for WordPress

31/10/2019

Google has launched Site Kit, a plugin for WordPress which allows users to set up and configure Google services via their WP dashboard, this includes Google Search Console, Google Analytics, Page Speed Insights and Adsense.

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A deep dive into BERT: How BERT launched a rocket into natural language understanding

05/11/2019

SEL takes a deep dive into Google BERT; this is a long read, but covers what we know so far in great detail and how it may affect search.

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Social media content is often unreliable, say users

31/10/2019

A report by YouGov has revealed that only 4% of the UK trust influencers; it reports 41% of regular social media users in the UK say they have seen inaccurate content in the past month, with 17% seeing completely false information. This appears to be part of a wider trend in distrust of influencers online.

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