Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Google warns SEOs to expect increases in issues in Search Console enhancement reports
Google has warned SEOs that starting on the 3rd April 2019 there will likely be an increase in the number of issues, affected items and pages within Search Console. The reason for this is that Google has started to collect more data than it previously did.
What the numbers tell us about the current voice search opportunity
SEL looks at the data available behind voice search usage and what the opportunity looks like. The article concludes that the type of voice queries haven’t changed much and whilst voice search is growing, voice commerce is growing less so.
Google testing new search menu with icons for maps, news, shopping and more
Google appears to be testing a new search interface with icons used for each menu item.
Google drops more reports from old Google Search Console
Google has announced that it is dropping further features from the old Search Console – all that remains is the Data Highlighter, International Targeting, Remove URLs, Crawl Stats, robots.txt Tester and URL Parameters.
Google featured snippets: A short guide for 2019
SEW released a guide to Google’s featured snippets in 2019, which includes a description of the types of featured snippets available, how to help get a site featured in the snippets and a case study on their impact.
Five ways to improve your website’s bounce rate (and why you should)
SEW looks at ways in which a site can improve its bounce rate and why it’s important to do so. This includes creating content consistently, adding images and video, speeding up the site, running A/B tests and targeting abandoning visitors.
The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday
Moz’s latest Whiteboard Friday provides a walk-through of how to create content that satisfies searcher intent. This includes answering searcher questions comprehensively within a fast loading, well designed UI, solving the searchers next task/questions and using creative elements to give a competitive advantage.
Online retail is faced with the challenge that today’s customers are less loyal than in the past
A survey by Narvar has revealed that 60% of UK retail consumers want brands and retailers to communicate with them directly after a sale., stating that consistent post-purchase communication is a driving factor to buy again from a brand. Poor post sale issues like bad delivery communication are responsible for 74.4% of bad reviews on TrustPilot.
Google Ranking Update Fluctuations Continue (3/29-4/1)
SEO Round Table released an update containing all information pertaining to the March 12th Core Update which has been followed by fluctuations in the SERPs.