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SEO roundup

Croud’s SEO round-up 2020 #15

Every fortnight the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.

SEO myth-busting: What is not a Google search ranking factor

05/08/2020

Search Engine Land (SEL) has compiled a comprehensive list of elements that do not affect search rankings (with accompanying evidence). This is useful for informing clients and beginners in Search Engine Optimisation (SEO) alike, and helps prioritise where to allocate resource.

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How search data can inform larger online business decisions

05/08/2020

Search data can be very powerful when informing online business decisions, so SEL looks at the process of using keyword data to highlight seasonal online trends.

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How to get a Knowledge Panel for your brand, even without Wikipedia

03/08/2020

Whilst it is simpler to add a Wikipedia page to increase the chances of a Knowledge Panel appearing in the search engines, there are other methods to improve the odds. SEL looks at other ways to improve the chance of a Knowledge Panel showing up, including using Wikidata, business databases, Google My Business (GMB) and third-party mentions.

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Advanced tactics for SEO title tag optimisation

30/07/2020

Moz details how to optimise title tags using the latest search best practice. This includes understanding why title tags are important, going beyond the basics to write compelling titles and a system for conducting title tag audits.

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Feedback optimisation: A user-first approach to SEO

30/07/2020

SEL looks at how to use readers’ feedback to improve SEO. This involves reading through user generated content, such as comments, and making improvements to content to increase click-through rate (CTR).

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Google Search Console adds image license structured data support

Google has added support for image license structured data to Search Console reports and the Rich Results tool. The license schema and metadata adds a label to images within Google Search, indicating it’s licensable.

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Foolproof guide to optimising Shopify for SEO

03/08/2020

Search Engine Watch (SEW) looks at how to optimise Shopify for SEO; this article provides an overview of SEO functionality on Shopify and how to optimise each element, such as site structure, page speed and metadata.

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What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

24/07/2020

SEW details how Google treats nofollow, sponsored and user-generated content (UGC) links in 2020. This includes a brief outline of recent changes by Google and the new best practice for links that fall into these categories.

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