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8 Basic SEO tips

Croud’s European Search and Web Marketing Specialist Fabrizia looks into SEO basics… 

An informative but also clear text about SEO is sometimes hard to find. I mean a text that everyone can understand even if they don’t have years of experience in this field. The very first question to ask yourself is easy: What makes a website complete, well developed and therefore easy to find online? The technical bit, of putting what you know into practice comes next.
Here I am going to go through some features that you should check in order to make sure your website is Google-friendly and hopefully help you understand a bit more about SEO.  Some of these features may be something you are already doing, but maybe you are not doing it the right way…

1. Create a XML Site Map.

Using some free programs that you will easily find online, you will be able to create a map of your website in XML language. It will allow the search engines to know the structure and the pages that your website includes.

2. You’d better include a sitemap page too.

We recommend including a sitemap page among the others on your website. It will be a useful tool for your customers, they will find information more easily and their experience on-site will improve.

Check out Croud’s sitemap here:  http://croud123.wpengine.com/sitemap/

3. Check if you have unique and accurate page titles.

Every page should be marked as different from the others. You just have to include the title tags between the tags within the HTML code of your website. To check this right click on each webpage and then click ‘view source’. At the top of you html code, your heading should correspond to its webpage.

4. Let’s use meta-tag descriptions.

If you assign a specific meta-tag description to every single page on-site, you will provide search engines like Google an overview about the topic that page is actually speaking about.

5. Optimise your URLs structure.

Have you ever checked your website URLs thoroughly? If you go for plain and relevant URLs, you are doing well. This will convey content information easily. Some users might link to your page using the URL of that page as the anchor text. With relevant URLs you will provide both users and search engines more information about the page.

6. Make your site easier to navigate.

You should find out about how visitors will go from your homepage to a more specific page. Do you have loads of pages about a specific topic? It might be worth creating a page describing them to make it clearer [i.e. Homepage > Related topic listings > Specific page]

7. Does your website have plenty of images?

Be patient and give a distinct filename to each image or a distinct alt text. If you really have loads of images, you can use an automatic program. We also recommend collecting them in a separate directory (i.e. www.websitename.com/images) and upload your images using commonly supported file types (JPEG, GIF, PNG, BMP, etc.)

8. Finally…offer quality!

There are no rules for this, you are just more likely to attract visitors if your website stands out. Offer exclusive content and a good quality service, and your users will easily turn into customers.

For further specific tips for SEO, get in contact with Croud!

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Fab

 

Blogger Bio: Fabrizia is Croud’s European Search Manager. Fab specializes in Paid Search but also closely follows updates in social media and SEO.

Being a true Italian, Fab enjoys an Espresso in the afternoon… and in the morning, and at midday!
Fab also runs our Croud Italy Twitter Page, Check it out here: https://twitter.com/crouditaly