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Getting Creative with Image Ad Builder4 min read

4 min read

[vc_row][vc_column width=”3/4″][vc_raw_html]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[/vc_raw_html][text_output]The Image Ad builder is a brand new feature available for Display advertising, which allows you to create banners and even include animations! Users are now able to advertise on the Display network with attractive and engaging banners, whether you’re a local cake designer or an international company.

If you are a new member of the Paid Search family, you may not have experienced the rough days of the non-user-friendly feature. If you had, you may well have found this new version close to perfection!

The Display Ad Builder tool is easy to use and doesn’t require a degree to obtain great result. As it’s free and doesn’t need extra resources, even small business are able to compete with larger organisations and win their place in the Display world. You will not need any software or special skills, just a bit of patience and creativity to create your own banners, which will reflect who you are and the message you want to deliver to your audience.[/text_output][image type=”none” float=”none” info=”none” info_place=”top” info_trigger=”hover” src=”4673″][text_output]The Display Ad Builder offers a great range of templates and by scanning your site, it will use the images available on it to create the base of the banner. You will be able to see in an instant how your banner could look like. If the image found isn’t suitable, you have the possibility to upload your own one. Then all you have to do is think of your messaging: it must be short, clear and include a call-to-action, so it would display nicely on each size of your banner. Of course the more creative and engaging your design is, the more likely it will attract the eye of your potential customer. When it comes to design, less is more. Apart from being on trend, minimalist designs draw the viewer in. Avoid too much text and hundreds of images; keep it clear, simple and encouraging

Once your main design has been created, any edits and changes can be easily made through the Ad Editor function. Keep your Ads fresh and up to date by simply changing sections of text, colours and images and choose between a flash or html format. If you aren’t creating a new Ad from scratch, there are hundreds of templates which you can customise to suit your brand.

We have all been there in the past, when we have completed a lot of great work, the computer crashes and we lose everything! As obvious as it may be, always make sure you constantly save all the ads you are working on! When building Ads, it is even more important. At some point you will want to click on the 320×50 Ad to move your text, avoid this at all costs! You can’t change anything to this format. Click on it and you will land on the preview page of your Ad, and all your hard work will be lost. Save it. Always.[/text_output][image type=”none” float=”none” info=”none” info_place=”top” info_trigger=”hover” src=”4671″][text_output]“Many studies have proven that display advertising has a strong impact on driving both organic and paid search queries and conversions […] Yahoo’s Retail Reconnaissance study found that following exposure to a retailer’s display ad, there was a 59 percent lift in conversions.”

“Those exposed to online ad campaigns in Europe were 72 percent more likely to visit the advertiser’s website and 94 percent more likely to conduct a trademark search query on the advertiser’s brand…”

Display drive nearly 66% more awareness than Search according the Microsoft Advertising Case Study on Search and Display (2011), so if you want to be all over the display world, follow our best practice tips on the Ads Builder. And if you need further guidance, you’ll always find a Croudie to help you creating great banners for you![/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]