Phillip Island Nature Parks, the Australian not-for-profit conservation organisation known for their dedication to penguins, koalas, seals and more, has appointed Croud as their digital marketing agency, as they look to grow brand awareness and drive new park visitors.
Following a competitive pitch against eleven other agencies, Croud was selected to support Phillip Island Nature Parks due to their expertise in delivering fully integrated, cross-channel digital marketing strategies. Through this partnership, Phillip Island Nature Parks hopes to build upon their digital activity, to further promote key messages and new experiences they have to offer.
Sophie Winter, Digital Marketing Executive of Phillip Island Nature Parks, commented, “We are extremely excited about our new partnership with Croud, and can’t wait to use their vast experience in digital marketing to share our important messages with the world.”
Jamie Hoey, Managing Director of Croud AU, added, “We’re pleased to be entering into a new partnership with an organisation that drives meaningful change for our planet. Our team looks forward to working closely with them and supporting their journey towards digital growth.”
Croud will be offering Phillip Island Nature Parks support across a number of services, including SEO, content, PPC, paid social and analytics. The team will leverage their industry-leading experience alongside Croud’s global network of 2,400+ digital specialists, to deliver effective campaigns that reach, engage and convert their target audience.
About Phillip Island Nature Parks
Phillip Island Nature Parks is a unique, not-for-profit wildlife conservation organisation that operates complementary ecotourism experiences on Phillip Island, Australia. With key focuses on research, conservation and education, they thrive on finding the balance between world-renowned conservation programs and quality ecotourism experiences.
Their research is vital to their conservation work, and helps them respond to threats and future challenges to wildlife. As they are a not-for-profit organisation, all funds raised through ecotourism are invested into vital conservation programs across Phillip Island Nature Parks, including habitat protection, revegetation, wildlife rescue, and pest plant and animal control.
Their education team also provides a wide range of immersive, educational experiences for all ages across marine, bushland, coastal and wetland habitats, connecting students with nature and empowering positive environmental actions