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Black Friday & Cyber Monday 2017: Key trends in biddable

Last weekend saw the holiday sale season kick into full swing, with Cyber Monday hitting a new record of US$6.6bn in sales – the largest US online shopping day ever according to Adobe.

In the UK, too, last weekend saw increased online revenue figures, with the amount spent online on Black Friday 2017 up 11.7% on the previous year (IMRG).

At Croud, our retail clients experienced an impressive 31% uplift in revenue compared with 2016, together with a 47% increase in site traffic. We also saw several key trends across our retail clients over the Black Friday and Cyber Monday period, which we’ve summarised in a handy infographic. Click the image below to view the fullĀ  infographic, including:

  • Traffic and revenue figures
  • Trends across the four days of the sale period
  • The importance of ensuring best practice
  • What worked well for our clients – including Google Shopping and Facebook dynamic overlays
View Black Friday infographic
View Black Friday infographic