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Bing Shopping News

As of last night, retailers should begin to see an extra boost in traffic volumes as Yahoo are now showing shopping results on UK desktop searches.

But what will that mean?

Bing are anticipating a 20% uplift in clicks based upon volumes experienced over the last 6 weeks which is great news for retailers already adopting this ad-format! Budgets will need to be revised in light of this change and with Christmas less than 2 months away now advertisers should reassess their Shopping strategy to ensure they are capitalising on these developments.

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