Lightfeet, the Australian footwear brand offering a diverse range of orthotic socks, insoles and shoes, has appointed Croud as their digital marketing agency, in order to drive online revenue through a cross-channel digital strategy.
Croud, who has offices across Australia, the UK and US, will be providing Lightfeet support across SEO, paid social and paid search, amounting to nearly half a million dollars in digital spend.
Dan Thomas, Founder of Lightfeet, commented, “Croud stood out amongst competitors because of their clear understanding of our goals to build our e-commerce presence, as well as our ambition to expand into other markets over the next few years. We look forward to working closely with their team and leaning on their digital expertise to help us achieve our business goals.”
Jamie Hoey, Managing Director of Croud AU, added, “We’re delighted to be supporting Lightfeet in their new business strategy, as they look to scale up their digital activity. They are a great addition to our growing portfolio of fashion and apparel clients, and we’re excited to help them propel their digital marketing strategy forward.”
Croud’s strategic approach and extensive experience powering global growth were key factors in the appointment. They were named the successful agency following a competitive pitch process.
Lightfeet was founded in 2001 by two highly qualified Australian sports podiatrists, Graeme Simpson and Dan Thomas. Pairing clinical experience with extensive research, Lightfeet has been providing a range of leading high-quality and supportive insoles, socks and footwear that help prevent injury and keep people happy and pain free. All Lightfeet products are clinically-researched and designed with expertise and precision.
From its humble, grass-roots beginnings (actually based out of a garage), Lightfeet has grown to become a globally-recognised brand, making supportive footwear accessible to everyone.
They are a sports, lifestyle and performance enhancing brand offering a diverse range of orthotic footwear accessible to anyone. Expertly designed and engineered by Australian sports podiatrists using the highest quality materials and fibres ensures customers receive the best therapeutic and performance enhancing benefits.