Double Valentine’s Day you say?! Love it or loathe it, we at Croud have got that warm fuzzy feeling and are celebrating twice this year. Although typically celebrated in February, we’ve discovered the Double Seventh Festival (Chinese Valentine’s Day) and are eager to avoid FOMO, woo our loved ones and get on board with this widely celebrated Chinese holiday.
The 28th August is just around the corner – Chinese Valentine’s Day is the perfect opportunity to reach out to your audience in China and promote new product lines and gift ideas.
Need some advertising and ad format inspiration? Here we take a look at some brands making the most of the marketing opportunities the celebration has to offer – our Valentine’s gift to you.
Louis Vuitton China
This luxury brand never misses a beat and has seized the opportunity and purchased search terms relating to Valentine’s gift research on Baidu in order to display an advert announcing the release of their special collection for Chinese lovers.
This format allows Louis Vuitton China to display their ads at the top right of search results at all times. Integrated with banners and sitelinks, this format gives a much slicker and richer appearance than traditional ads.
Various beauty brands have also utilised moment ads in WeChat to deliver an elegant, fluent and engaging user experience for their Chinese audience.
French luxury goods company Dior has launched integrated videos and gif banners to promote their lipstick collection to WeChat users.
The French perfume and cosmetics retailer has opted for an animated gif in order to draw attention to their lipstick embossing service. Whilst this sort of advert would normally be targeted at women, due to the proximity to Valentine’s it is being specifically targeted at men instead.
Research shows that more traditional gifts such as roses and chocolate are decreasing in sales volumes, whereas personalised gifts are on the rise. Stay ahead of curve and join the customising revolution. Make it personal and entice those thoughtful consumers. Let’s take a look at these trendsetting brands and see who did it best. Who said romance is dead.
Cambridge Satchel Company
British brand The Cambridge Satchel Company is taking the opportunity to promote its customisable leather satchels to Chinese shoppers.
Louis Vuitton now offers a monogram service to shoppers, tapping into the personalisation trend.
Read more about marketing to Chinese shoppers: