How to successfully grow your freelance career

Most freelancers will agree on the importance of first impressions when building a freelance career. The ability to share an abundance of information about yourself and your professional experience is a key component in earning new jobs.

So how can you enhance your eligibility for work across freelance platforms? Continue reading to find out!

Build your personal brand as a freelancer

The ‘About me’ section of your resume, portfolio or online profile is key to potentially landing yourself a freelance job. This is the space that allows you to sell yourself to whoever is on the other side of the screen; it’s your opportunity to let employers and recruiters know more about who you are, what you do, as well as key clients, industries and platforms that you have experience working with. Don’t be shy – the more you can share about yourself, the better.

Utilise LinkedIn

Professional networks such as LinkedIn are also very important. Always make sure your LinkedIn profile is up-to-date with your latest projects and achievements, and ensure that you are giving yourself full credit for your work. This is your chance to show off your skillsets!

87% of recruiters use LinkedIn regularly and 35.5 million people have been hired by a person they connected with on the platform. Companies from all around the world across different industries currently use LinkedIn as their main headhunt tool, so spending a few extra minutes polishing your profile might very well be worth it.

The importance of a portfolio

Do you need a portfolio? The simple answer is yes. But to better explain the importance of a portfolio, let’s put it this way – if you are shopping online, would you buy a T-shirt without being provided a picture, product description, and brand name? You probably wouldn’t choose to blindly make a purchase like this, so how would you expect a potential client to invest in you with little to no context? Creating a portfolio informs potential clients about your expertise and skillset, so it’s important to take full advantage of this. Show the world what you are good at and be proud of it!

How to make the most of a freelance project

The beauty of a freelance career is that you get to choose when to work, where to work and what to work on. But if you are just starting out on your freelance career, you’re probably looking to work on as many projects as possible to create a versatile portfolio, build a good rapport with your clients and expand your network. You might be wondering, ‘How do I take on a new job and successfully leverage it to grow my freelance career?‘ We’re so glad you asked. Here are our top tips:

  1. Accept jobs and tasks in a timely manner.
  2. Ensure that you’re producing high quality work. Be critical of yourself and never submit anything you wouldn’t be happy to receive if you were a client.
  3. Respect deadlines – this could make or break your rapport with clients. Always ensure that deadlines are met, and if this is not possible, let the client know in a timely and polite manner. Everyone is human, so the best thing to do here is to be honest and transparent.
  4. Shout if you come across any issues as early as possible. Even if you are picking up a task that isn’t due for three weeks, make sure you understand every aspect of what you are being asked to do.
  5. Make sure you have access to everything you need before getting started. Not everyone works at the same time or pace as you do!
  6. There’s no such thing as a task too small or large. The more you work with a client, platform or project manager, the more they will trust you, and in no time you will be their go-to.
  7. Accept and give constructive feedback. This can potentially become one of the most important factors when building a reliable rapport. Honest feedback is key to continued high quality work between you and the client. 
  8. Have fun and enjoy yourself. Don’t forget about the perks of freelancing – if you don’t want to accept a task, you don’t have to. It’s easy to become immersed in work sometimes, so make sure you’ve always got time for yourself.

Get started on a freelance platform or network

Whilst joining a freelance platform or network isn’t the only way to successfully build on your freelance career, it can definitely open up a number of avenues to help you grow your experience. Not only can it offer you potential jobs, but it can also provide you with new learning resources, networking opportunities and more.

Freelance platform requirements

Some freelance platforms will require you to complete a selection of courses and assessments before beginning work with a particular client. Although this may be frustrating and seem like a waste of your time, it’s important to keep in mind that you will have to tailor your work to satisfy the specific platform you are working with. Passing those assessments will keep you up-to-date with best practices and ensure that your profile is more visible for potential project managers.

Take advantage of networking opportunities

Freelance platforms and networks are always promoting internal webinars, training sessions, surveys and other activities. Make yourself visible by attending these events, asking questions, answering questions, and entering into competitions. Get yourself involved and you might find yourself quickly growing your network.

The Croudie Network

Croud is home to over 2,400 global digital experts who make up our Croudie Network. These trusted, on-demand digital specialists, or Croudies, support our internal teams in delivering outstanding results for our clients.

Croud holds monthly interface training sessions for all of our Croudies, offering tips on how to navigate and leverage our platform, Croud Control. Every quarter, Croudies also have the opportunity to engage in open conversations with Croud’s senior leadership. In these sessions, Croud’s Co-founder and CEO, Luke Smith, along with the Network team, share the latest news on Croud; this includes updates on new business, as well as internal and external opportunities. We also hold ad hoc training sessions when necessary, and our Croudies absolutely love them!

If you have a particular set of skills that could add value to our Croudie Network, we would love to hear from you. Learn more about the network and how you can get started on the onboarding process

Related posts