Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
The big list of Google My Business changes, upgrades and tests in 2019
SEL runs through the top changes made to GMB over 2019, this is quite an extensive list and includes updates such as AR walking directions in Maps, review replies and business listings in Google Assistant and Home, as well as larger updates such as the Local algorithm update.
10 Tips for improved guest blogging in 2020
SEW looks at how to improve guest blogging in 2020, this includes a step by step approach to making the most out of guest blogging efforts, this includes; creating master list of blogging sites, qualifying relevance, authority and search visibility, combining outreach tactics to land opportunities, researching target blog sites, being strategic with the topic, creating enticing story lines with headings, submitting infographics and making the links count.
Google: You always need textual content on-page
Google’s John Mueller has stated that sites always need textual content on-page for Google to understand the nature of the content, this is regardless of what type of content appears e.g. audio, video or image.
Google Images Tests Paginated Results
Google appears to be testing allowing images searches performed within mobile to jump from to page to page instead of the infinite scroll.
Google again: Linking out to high authority sites does not help with your rankings
Google’s John Mueller has again stated that linking out to high authority sites will not impact the linker site’s search rankings. This was in response to SEO experiments and studies demonstrating a correlation between linking to high authority sites and higher rankings.
Google: E-A-T less important for e-commerce sites
Google’s John Mueller said in a video that the E-A-T update is less important to e-commerce sites than YMYL, health, medical and financial type sites.
Better site speed: 4 outside-the-box ideas
Moz looks at lesser known ways to improve page speed, this includes considering SVGs over PNGs, inline images, using HTML instead of JS and giving networks a tune-up.