Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Site Diversity Update Analysis – Is Google Limiting Multiple Rankings?
Searchmetrics released another study into the impacts of the recent Google update to improve diversity, indicating that it did indeed improve overall diversity making it half as likely that you would see 3 listings from the same domain in the SERP; a decrease from 6.7% to 3.5%.
Google Search Console adds mobile-first indexing features
Google has added the date a site was switched over to mobile first indexing to Search Console. This can be used to monitor the impact of the change over on overall search performance.
Yoast SEO 11.5 updates the mobile snippet preview
Yoast for WordPress has been updated to include a mobile snippet preview to replicate how content will likely appears in the Google’s mobile SERP allowing greater optimisation of snippets to encourage higher CTR.
Google Search Console adds search within markup and copy with tweaking
Google announced it will be adding two new testing tools to Search Console, this includes functionality to search within markups to find code and also copy and tweak it, making debugging markups much faster.
The Future’s Bright: The Future’s Gen Alpha
A study conducted by Beano Studios across 2,000 UK parents and kids found that 86% of those under 10 are using new technology to design, build and make things with 55% regularly creating video content and 36% enjoying computer coding. The study highlights the importance of video content in the future for brands to reach younger audiences and achieve search success.
Reuters Institute Digital News Report 2019
The Reuters Digital News Report revealed some interesting trends in UK news consumption with the highlight of the report being the large drop in use of computers for news viewing, which has decreased from 71% in 2013 to 28% in 2019, whilst mobile and tablet use has increased from 24% to 64%. Mobile notifications are a source of news for a fifth of UK news consumers, rising from 3% in 2014 to 20% in 2019. The report also found that Facebook is seeing a decrease in users, especially under 35s in the UK, with viewing time down by 15% compared to 2018 (though Instagram usage was up by 32%.)
Google Search Console Data Delay Resolved But Google Is Investigating
Google has reported that it has resolved a bug in Search Console that was delaying data in the Coverage Report by 10 days – bear in mind when using the data for reporting.