Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Early data around the Google June 2019 core update shows some winners, losers
Google released a core algorithm update on 3rd June 2019 which initial data is revealing a number of winners and losers; the Gambling niche was hit hard, as was the UK’s Daily Mail – Finance, Health and Travel niches also saw many fluctuations in top positions, with Retail appearing to see the least, though it’s still early days.
Google Maps adds dish-covery to the menu
Google has added “popular dishes” to restaurant listings in Google Maps, which is populated by machine learning matching the name of the dish and the image provided by users in the reviews.
How to understand searcher intent to boost SEO rankings
SEW looks at how to analyse searcher intent and apply it to search strategies; this includes looking at user intention types and tools to help match keywords to user intent.
Podcast SEO 101: How to optimize your podcast for search engines
SEW released a post detailing how to optimize podcast for search engines. With Google announcing last year that podcasts will show up in search results, it’s worthwhile ensuring they’re best placed to rank; this includes includes thinking of SEO when structuring an episode, creating a site for your podcast, adding keywords to podcast episodes, deciding on episode title that attract users, considering adding a transcript, reviewing metadata to ensure best practice, link the podcast through social channels and ask for reviews, add the podcasts to Google Podcasts and focus on quality above all.
How to master technical SEO: Six areas to attack now
SEW reviews the six top areas to focus on for technical SEO; indexing and crawability, crawl budget, site structure, page speed, mobile friendliness and structured data.
Image optimization for SEO: Everything you need to know for success
SEW looks at image optimization for users and SEO; this includes choosing between vector and raster images, deciding on the image format, resizing the image, best practice for naming images and how to compress the image.
A guide to implementing Google’s “How-to” schema
SEW released a guide to implementing “how to ” Schema, starting with a look at the different snippets they can return, then what the Schema includes and how each element applies to the content and how to create the Schema. It also runs through common errors that can occur and how to fix them, as well as monitor performance.
A report by Ofcom (the UK’s independent media regulator) found that 35% of total time spent online in the UK is on sites owned by Google or Facebook, with an average of 3 hours and 15 minutes spent online each day – children and young adults spend more time online than watching TV. YouTube visits account for 27 minutes per day and a similar 23 minutes on Facebook.