Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our Newsletter.
Voice search optimization guide: Six steps for 2019
11/10/2019
SEW looks at how to optimize for voice search; this includes looking at featured snippets, user intent, long tail keywords and questions, page speed, structured data and Local SEO.
Google Activity Cards: Inviting users to be better connected with their past search activity
15/01/2019
SEW reviews Google’s Activity Cards which include a user’s previous search history within the SERP, in addition to allowing users to save searches to collections; essentially a digital pinboard.
Voice search was less used and less trusted in 2018 than in 2017, study finds
14/01/2019
Higher Visibility released a piece of research on the popularity voice search which found that voice search usage is actually in decline in 2018 compared to 2017. In addition the reasons for using it have changed from being “easier” in 2017 to “speed” in 2018. They also found that people are less trusting of the accuracy of voice devices with Alexa being the most trusted.
Ringing the changes: do phone numbers still matter?
07/01/2019
According to research by Ofcom, people in the UK use ten times more mobile data than they did six years ago.
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
16/01/2019
SEL released a guide to understanding all the different metrics within Google Search Console .
Google Search Console URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
16/01/2019
Google announced that it has added new features to their URL inspection tool within Search Console; adding the ability to see a URLs HTTP response, page resources, Javascript logs and a rendered screenshot.
How to Get Into Google News – Whiteboard Friday
11/01/2019
The latest Moz Whiteboard Friday looks at how to improve the chances of getting to appear in the Google News. This includes having a dedicated news site, having static unique URLs in plain and clean HTML, in addition to using news specific XML sitemap and news article structured data, alongside other considerations.
Google Will Discontinue Some Old Search Console Features
11/01/2019
Google’s John Mueller has confirmed that some features in the old Search Console will be retired, one of which is the Crawl Errors section.
