Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Google starts showing more images in web search results
Google has started showing more images within the SERPs, with data indicating there has been a spike in the number of images appearing in the top 3 positions in the past week. In order to capitalise on the increased visibility of images it would be worth reviewing image optimisation to ensure it’s to best practice standards.
Google Posts can now highlight customer testimonials in some countries
Google has announced that in certain countries it will offer the ability to highlight Google My Business customer testimonials on Google Posts, which appear highly ranked for the brand name in the SERPs.
Why featured snippets could be less of a win going forward
SEL argues that the featured snippets are stealing more and more traffic away from content creators, as Google refines them to succinctly answer a user’s query without the need for a click through to the site, where the query is addressed.
Is link building dead? Depends on who you talk to
SEL looks at whether or not proactive link building is dead, with arguments from both sides of the coin; focusing solely on content creation and UX vs. content and promotion.
Shopper Experience Index
The latest Shopper Experience Index from Bazaar Voice indicates that there has been a 38% rise in interest in shopping through Facebook and Instagram across the UK, US, France and Germany. One third of UK consumers also think the ability to discover and purchase products through social platforms is critical to their experience.
Generation Z: what to know
A report by GlobalWebIndex indicates that Generation Z is more likely to discover a brand through influencer endorsements than any other group. YouTube, Instagram and Snapchat are the most popular platforms for Gen. Z though Facebook is slightly more popular than Snapchat for males.
We Surveyed 1,400 Searchers About Google – Here’s What We Learned
Moz recently conducted a survey to better understand how users search within Google. This indicated a number of trends; searchers are still sceptical of the rich results and gravitate more to the blue links, however younger users are more likely to implicitly trust the rich results however and less likely to visit deeper pages.
Google Search Console Coverage Report Delayed 16 Days & Counting
The Google Search Console Coverage Report hasn’t been updated in 16 days whilst Google works on a fix, however there is no ETA on when it will be updated.