Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Why bother with user experience: UX tips for SEO experts and business owners
SEW looks at why SEOs should be looking at UX and provides some tips to improve user experience. This includes understanding user intent behind search queries, meta-data, page speed, and a look at design and content structure as well as the navigation.
Five proven content formats to maximize link acquisition with digital PR
SEW highlights the content formats that drive the greatest number of backlinks – maps, calculators and tools, indexes and social stat rankings.
Google Search Console adds new actions to sitemap report
Google has updated the new Search Console to include new actions to the sitemap report. This includes opening the sitemap content in a new tab, deleting a sitemap, reviewing granular details for sitemaps with errors and presenting RSS and Atom feed sitemaps.
Early data on Google March 2019 Core Update show an interesting pattern
SEL provided some analysis of the Google March 2019 Core Update which revealed it has potentially reversed the August 1st update, with many sites that saw decreases in visibility in August seeing a recovery.
Influencer Marketing: Global Survey Report
Research from Rakuten Marketing indicates that Instagram has overtaken YouTube as the most popular influencer platform with 65% of customers choosing to view its content compared to 62% for YouTube. The report also found that whilst 81% of customer were more likely to buy through an influencer shared link, 26% were more likely to spend more than £500 of items recommended by influencers. 43% of customers said they trust influencers to be honest and transparent.
SEO Is a Means to an End: How Do You Prove Your Value to Clients?
Moz discusses how to prove SEO value to clients and provides a range of tips; understanding the value of SEO in the current search landscape, looking beyond rankings, traffic and conversions and ways of attaching value to organic success.
The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday
Moz has released a beginners guide to SEO strategy in its latest Whiteboard Friday – this starts by understanding all of the clients goals across all channels then moves into search only goals, what SEO can and can’t do and then forming an SEO growth plan.